Here are a few stories about digital marketing:
- The Wendy’s Twitter Roast: In 2017, Wendy’s, the fast-food chain, took Twitter by storm with their hilarious and sarcastic responses to followers. Their social media manager, Amanda, responded to a user’s question about the freshness of their burgers with “Honestly, same.” This approach quickly went viral, and Wendy’s gained a massive following on Twitter. The campaign helped Wendy’s build a reputation as a fun, irreverent brand that wasn’t afraid to poke fun at itself.
- Old Spice’s “The Man Your Man Could Smell Like”: In 2010, Old Spice launched a viral advertising campaign that featured a suave and muscular man named Isaiah Mustafa delivering a series of witty and over-the-top monologues. The ads were a huge hit, and they helped Old Spice reach a younger audience and boost their sales. The campaign also spawned a series of parodies and imitations, further extending its reach.
- Dove’s “Real Beauty” Campaign: In 2004, Dove launched a groundbreaking campaign that celebrated women of all shapes, sizes, and ages. The campaign featured real women in their ads, rather than professional models, and it aimed to promote a more inclusive and realistic view of beauty. The campaign was a huge success, and it helped Dove become one of the most popular beauty brands in the world. The campaign also inspired other brands to follow suit and promote diversity and inclusivity in their marketing.
- REI’s “Opt Outside” Campaign: In 2015, REI, the outdoor retailer, announced that it would close all of its stores on Black Friday, one of the busiest shopping days of the year. Instead, the company encouraged its customers to spend the day outdoors, and it launched a social media campaign called “Opt Outside” to promote the idea. The campaign was a huge success, and it helped REI build a reputation as a socially responsible and environmentally conscious brand. The campaign also inspired other retailers to follow suit and close their stores on Black Friday.
These are just a few examples of how digital marketing can be used to build brand awareness, engage with customers, and promote social causes.